StoreRuns – Objection Handling FAQ
Bundle this with the pitch deck. Top 8 objections you'll hear from supermarket owners, with rebuttals that keep the conversation moving toward a "yes".
1. "We already have loyal walk-in customers. Why do we need this?"
Rebuttal: Loyal customers are exactly who this is for. Online ordering doesn't steal walk-ins – it captures the days they wouldn't have come in (rain, sick kids, working late). It's incremental revenue, not cannibalized revenue.
2. "How much is this really going to cost me?"
Rebuttal: During the trial – K0. Full stop. After 30 days if you decide to stay: K150/branch/month, flat. No commissions, no hidden setup fees, no cancellation penalty. If it doesn't pay for itself in the first week, cancel and walk.
3. "We don't have staff to manage online orders."
Rebuttal: You don't need new staff. Orders land on the WhatsApp number you already check. Your existing till operator or floor manager can confirm and pack them in under 2 minutes each. We're not adding a job – we're adding a channel to an existing job.
4. "What about delivery? We don't have drivers."
Rebuttal: Neither do most stores at the start – that's why StoreRuns coordinates independent drivers via WhatsApp. Customers pay the delivery fee, not you. Once you're doing 10+ orders a day, you can bring it in-house if you want, or keep using our network. Either way, delivery is not your headache.
5. "What if a competitor sees your platform and copies it?"
Rebuttal: They can, but the first-mover in every neighborhood usually keeps 60–70% of the online share. Every week you wait is a week your competitor could sign up first. The free trial removes the reason to delay.
6. "Our customers don't shop online / don't have smartphones."
Rebuttal: Two things. First – smartphone penetration is now over 80% in urban areas, and the StoreRuns storefront works on any phone (no app install needed). Second – you don't need every customer to shop online. You need 20 households a day. That's a rounding error to us and real revenue to you.
7. "What happens to my brand? Is this like a marketplace?"
Rebuttal: No – this is not a marketplace. Your store, your logo, your branch names, your products. Customers land directly on your storefront. StoreRuns is the plumbing behind the scenes. Your brand is front and center; we're invisible.
8. "Send me some information and I'll get back to you."
Rebuttal: (This usually means "no." Take it seriously and lock in a next step.) "Absolutely – I'll send the 1-pager to you now on WhatsApp. Rather than losing this in your inbox, could we do a 10-minute live demo Thursday morning? I'll come to you, show you exactly how orders flow, and if it's not for you we shake hands and I'm out."
Golden rules
- Never argue. Agree, then reframe.
- Always take the meeting one step further. Never leave without a scheduled next action.
- Silence is your friend. After stating the offer, stop talking. Let them process.
- Free trial is your superpower. Repeat it any time the conversation stalls.